SAMAR SINGH
COPYWRITER: 180LA/ DAVID+MARTIN MUNICH/TBWA CHIAT DAY NY/ DDB BERLIN
Hi, I am Sam and I am a copywriter. My first gig was at a small shop in Ahmedabad, India. On my first day, I hung up this poster on my bedroom wall and went in ready to make good work. Got my first promotion by the end of that month. Much to my dismay, I soon found out that my boss’s idea of employee recognition was to fly us to Thailand and buy us lap dances.
My second boss was much nicer until she asked me to write essays for her kid’s college application to the US. Feeling frustrated, I went home, and in true cinematic fashion, stared at Menno Kluin’s face on my bedroom wall and vowed to get hired at the best agencies on the planet one day.
I saved money and came to Miami Ad School, Germany in 2017. I visited museums in Italy, got into German techno, and took up improv and spinning. Looking back, that was the best decision ever. When I thought life couldn’t get any better, I got a job in Los Angeles. I leveled up hard after that. My day involved writing TV scripts for our LA office, reacting to Cardi B on Tiktok for our mates in New York and adding activation ideas to a pitch deck for our team in Amsterdam. I even got to work on Madison Avenue and met up with Menno Kluin, the star of my bedroom wall. He told me I was a good writer while I wondered to myself if all Dutch people were this tall.
Unfortunately, 2024 happened and life brought me back to earth. I got laid off and, if that wasn’t bad enough, I was also made to leave the US and give up the life I had built for myself. The last few months have not been good for my anxiety, but they have made me a kinder and more empathetic person than before. And hella resilient. Watch me as I put up a new poster on my wall and go after my dreams once again.
Experience:
David+Martin, Munich
Copywriter (June 2024 – Current)
180LA, Los Angeles
Copywriter (Dec 2022 – Nov 2023)
David+Martin, Munich
Copywriter (Aug 2021 – Nov 2022)
C3 Creative Code and Content, Munich
Copywriter (Sept 2020 – Aug 2021)
Freelance
Copywriter (Aug 2019 – March 2020)
TBWAChiatDay NY
Copy Intern (Oct 2018 – March 2019)
DDB Berlin
Copy Intern (July 2018 – Sept 2018)
Miami Ad School Europe
Copywriting Programme (2017 – 2019)
One Advertising and Comn Services Ltd.
Senior Copywriter (2012 – 2017)
Earth Design and Development
Junior Copywriter (2011 – 2012)
Recognition:
D&AD – Yellow Pencil – Nissan Last Words
The Webby Awards – People’s Voice Winner 2020
The International Andy Awards – Gold – The Climate Change Collection
Clio Awards – Bronze – The Climate Change Collection
The One Show ADC – Bronze – The Climate Change Collection
New York Festivals – Bronze – The Climate Change Collection
ADC Germany – Silver – The Climate Change Collection
Golden Award of Montreux – Gold – The Climate Change Collection
Communication Arts – Shortlist – The Climate Change Collection
The One Show ADC – Bronze Cube – Nissan Last words
The Andys – Gold – Nissan Last Words
The Andys – Gold – Penguin audiobooks Getaway
Lürzer’s Archive – VW Sleepless
Ad Stars – Gold
Addy New York – Gold – Penguin audiobooks Getaway
New York festival – Finalist – Penguin audiobooks Getaway
New York festival – Shortlist – VW Sleepless
Golden Award of Montreux – Finalist – Whopper Spooky Search
Graphis Awards – Platinum – Faber Castell Naturals
Graphis Awards – Gold – Audi Bulletproof
Graphis Awards – Silver – Oral-B Burnout
Graphis Awards – Silver – Lufthansa Shadows
Graphis Awards – Silver – Monster Desktoys
Graphis Awards – Honourable mention – Yamaha Play on
The One Show – Merit – Rxacman
Creativity International Awards – Gold – Truthbrush
The One Show ADC – Merit – Yamaha Play on
Golden Award of Montreux – Finalist – Adidas Multi-sole
ADC Germany – Finalist – Yamaha
Creative Conscience Award – Shortlist – Bra notes
Authorized to work in the United States