SAMAR SINGH

COPYWRITER: 180LA/ DAVID+MARTIN MUNICH/

TBWA CHIAT DAY NY/ DDB BERLIN

IKEA – THE CLIMATE CHANGE COLLECTION

Climate change has been the last decade’s defining issue. But still, 41% of Americans don’t see climate change as a serious threat. Our solution: a furniture line that is designed to survive the long-term effects of rising sea levels. Ikea brings Climate Change to the living room so we can change the way we are living.

Credits: Abdelrahman Galal (AD), Yamen Ibrahim (AD), Marc Vosshall (Tutor), Paul Carrera (Tutor)

Awards: One Show ADC – Bronze, The Webby Awards – People’s Voice Winner 2020, The International ANDY Awards – Gold, Golden Award of Montreux – Gold, ADC Germany – Silver, New York festivals – Bronze