Samar Singh
Copywriter: 180LA/ DAVID+MARTIN MUNICH/
TBWA CHIAT DAY NY/ DDB BERLIN
Work
RECOGNITION
*Hi, I am Sam and I am a copywriter. My first gig was at a small shop in *Ahmedabad, India. On my first day, I hung up this poster on my *bedroom wall and went in ready to make good work. Got my first *promotion by the end of that month. Much to my dismay, I soon found *out that my boss’s idea of employee recognition was to fly us to *Thailand and buy us lap dances.
*My second boss was much nicer until she asked me to write essays *for her kid’s college application to the US. Feeling frustrated, I went *home, and in true cinematic fashion, stared at Menno Kluin’s face on *my bedroom wall and vowed to get hired at the best agencies on the *planet one day.
*I saved money and came to Miami Ad School, Germany in 2017. I *visited museums in Italy, got into German techno, and took up improv *and spinning. Looking back, that was the best decision ever. When I *thought life couldn’t get any better, I got a job in Los Angeles. I leveled *up hard after that. My day involved writing TV scripts for our LA office, *reacting to Cardi B on Tiktok for our mates in New York and adding *activation ideas to a pitch deck for our team in Amsterdam. I even got *to work on Madison Avenue and met up with Menno Kluin, the star of *my bedroom wall. He told me I was a good writer while I wondered to *myself if all Dutch people were this tall.
*Unfortunately, 2024 happened and life brought me back to earth. I got *laid off and, if that wasn’t bad enough, I was also made to leave the *US and give up the life I had built for myself. The last few months have *not been good for my anxiety, but they have made me a kinder and *more empathetic person than before. And hella resilient. Watch me as *I put up a new poster on my wall and go after my dreams once again.
