SAMAR SINGH

COPYWRITER: 180LA/ DAVID+MARTIN MUNICH/

TBWA CHIAT DAY NY/ DDB BERLIN

VW DRIVER ALERT SYSTEM – SLEEPLESS

The VW Driver Alert System detects if you are starting to fall asleep and alerts you with a visual display on the dashboard and a warning sound. We usually find it difficult to fall asleep when we are worried about something. The Driver Alert System makes it just as difficult to fall asleep during long journeys and helps keep us safe.

Credits: Alan Dindo (CD), David Mously (CCO), Nikolai Diepenbrock (CD)
Recognition: Lürzer’s Archive 02/2019

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