Samar Singh

Nissan – Last words

Back in 2019, most “Don’t text and drive” ads relied on using the last words of accident victims to convey their message. We, however, thought that the absence of those last words might be even more powerful. So we created Digital OOHs that showed 63 real drivers unable to finish their final words because they had all met with fatal accidents. We emphasized these through a recognizable visual to make you feel the message — the wait for a text that’s never coming, the gleaned backstory, the sobering lesson.

Credtis: Axel Livijn Carlman (Art Director), Aste Guitierrez (CD), Al Merry (ECD)
Awards: D&AD Yellow Pencil 2019, The One Show ADC Bronze Cube, ANDYs Gold 2019